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“Science can no longer be separated from society, culture and economy…” Michael Gibbons, 2001 “Science is involved in a political battle for its future. Science has to engage with how it is governed and for whom it is accountable in a way it has never done before” Charles Leadbeater (2000) « It is high time we scientists showed a little more modesty and admitted that our knowledge is really very limited. Indeed, in a very deep sense, we don not even understand our own science:not only do we master only a very limited part of its ocntent, but we also have no knowledge at all of the context in which it is produced” Jean-Marc Lévy-Leblond, Seoul, 9th PCST Conference , May 2006

Communication : researchers IN society
>>A changing paradigm

Mode 1 and Mode 2: Michael GIBBONS, The New Production of Knowledge (1994).
From the « deficit » model to the « contextualist », « deliberative » or « democratic » model
What they say :
Read more :



Mode 1 and Mode 2: Michael GIBBONS, The New Production of Knowledge (1994).

A new form of knowledge production is emerging while the traditional / academic form maintains itself : M. Gibbons calls this new form “Mode 2” to distinguish it from Mode 1”. Changes affect:

  • The knowledge produced
  • The ways to produce knowledge
  • The context in which knowledge is produced
  • The ways in which knowledge is organized
  • The systems of evaluation
  • The different mechanisms which control the quality of the knowledge produced

Characteristics

 

Mode 1

Mode 2

Definition & solution of problems

 

In the context of academic interests of a scientific community

In the context of application, after consulting with partners with different interests

Research domain

 

Disciplinary, homogeneous

Transdisciplinary, heterogeneous

Organisation

 

Hierarchical,

specialized

Collaboration limited in time , on a specific problem, in several institutions

Dissemination of results

Institutional channels

Within the network , as work progresses. Then within society, with reconfiguration around new problems

Financing

 

Mainly institutional

Project-based, with various public and private funds

Evaluation of societal impact

Expost, when results are interpreted and/or disseminated

Exante, when problems are defined and research priorities established

Control of result quality

Mainly through "peerreview", control concerns individual contributions

Quality is no longer only scientific . Control includes various interests : intellectual, social, economical and political

 

The evolution towards Mode 2 of knowledge production has many consequences – especially on the espitemological status of the knowledge produced: in Mode 2 this status changes, because the validation process takes place in the context of application..

The concept of paradigm is also revisited: the paradigm in Mode 1 can be described as the set of scientific truths accepted by a scientific community, the product of specialists’ consensus determining which problems are worth studying, within disciplinary structures and institutions – that is a self-sufficient environment in which survival strategies are constantly developed.

Science can no longer exist distinct from a society to which it would deliver wisdom and knowledge: it can no longer exist as a self-contained, autonomous enclave, for fear of being crushed down by conflicting economical and political interests. The relations between science and society are dynamic, both being shaped in the interaction process.

What are the implications for the researcher :

  • Because he must take into account the context of application, the researcher is much more aware of the implications of his research. He no longer can only bring scientific or technical answers to problems. He must take into account the values and needs of end-users who so far have not been involved in the process of scientific or technological innovation. Stakeholders becoming progressively involved n the process, their aspirations and projects are taken into greater consideration.
  • Disciplines are no longer the only places where interesting questions are formulated and where validation and evaluation processes take place. Transdisciplinarity implies a capacity to formulate problems and questions within local and specific contexts of application. It is a dynamic process, what the authors call "problem solving capacity on the move".




From the « deficit » model to the « contextualist », « deliberative » or « democratic » model

Issues :

  1. The public - indeed, the many publics - are not anti-science. But public’s interest in and support for science and scientists is waning
  2. Scientists have retreated from the public debate alarmingly
  3. Rising public scepticism about the benefits of scientific and technological innovation: they are sceptical about decisions made on their behalf about scientific developments - decisions they believe will be influenced by economic and political interests
  4. Distrust and scepticism about science are not necessarily unjustified
  5. Diminishing conviction that scientific progress is not coterminous with social progress

Science communicators should dedicate themselves primarily to the concept of dialogue

Deficit Model

Contextualist / Deliberative / Democratic model

 

A counterproductive one-way communication between science and a sceptical society

 

The more informed people are, the less accepting of science, technology and the advice of science institutions

e.g. Finland, Netherlands, UK - people more knowledgeable and less accepting than in Greece and Portugal

 

“Teaching people science”

PUS / Public Understanding of Science

Public assumed to be “deficient”, while science is “sufficient”

Problems attributed to public ignorance of science, to be remedied by education

 

Focus on information delivery, education

Enhance “the scientific literacy” of the public

Popularize science

Textbook knowledge

Public Engagement with science

Engaging in a learning process

Openness to dialogue, willingness to come out from behind closed walls (ivory tower or corridors of power)

Focus on networking, participation, equity, knowledge exchange, dialogue and capacity building

“Direct dialogue with the public should move from being an optional add-on to science-based policy-making and to the activities of research organizations and learned institutions, and should become a normal and integral part of the process” ( Britain’s House of Lords report, Feb.2000

 

Translating “our” message, linear “top down” process

“handing down crumbs of simplified information from the scientists’ elite table”

Organizational control of message and process

 

Creating and facilitating dialogue, participatory process

What we think and want you to know

What do you need, what do you want to contribute
Listening to “clients’ needs”

Researchers’ communicators in privileged position to community “experts”

Working in equal partnership with stakeholders
Stakeholders actor in the communication process / research design and  process
“participatory approach”
Empowerment process : “Knowledge is power” Francis Bacon
Empowering citizens  to understand the implications of science and technology and shape decisions about choices

Science is a source of universal truths

Science is not an unequivocal process

Science not interpreted in its social context

Context plays a significant role in how scientific knowledge is produced and used

Closed issues

Open to social and ethical concerns

  • Need to articulate the social and environmental goals to which science and technology can contribute

Public has nothing to say

Rationalist deficit model

Public have local knowledge and a personal understanding
Value lay knowledge

“our” knowledge

Combined knowledge of all stakeholders

What we think and want you to know

What do you need, what do you want to contribute
Listening to “clients’ needs”

What we think and want you to know

A culture change is needed among scientists to listen and respond to wider perspectives and among politicians
   Scientists must be able to:

  •  listen to ordinary people,
  • spend time discussing the implications of their work




What they say :

“ Science can no longer be separated from society, culture and economy…”
Michael Gibbons, 2001

“Science is involved in a political battle for its future. Science has to engage with how it is governed and for whom it is accountable in a way it has never done before”
Charles Leadbeater (2000)

“It is the public that now sets the agenda, demanding openness, accountability and access, and the scientists who must respond.”
House of Lords (2000)

“ Accountability should be sought through participation, openness and a willingness to listen, not the price mechanism or the iron cage of bureaucratic audit.’
David Marquand, 2001





Read more :

  1. Anderson, L., Towards a democratic science, Talk given at the 28 th Congress of the Science Society of Thailand, 24 October 2002
  2. D’Andrea, L.,& Declich,A., The sociological nature of science communication, JCOM 4 (2) June 2005
  3. Dickson, D., The case for a “deficit model” of science communication, editorial at SciDev http://www.scidev.net/content/editorials/eng/the-case-for-a-deficit-model-of-science-communication..cfm
  4. Gregory, J. & Miller, S., A protocol for science communication, Sept. 2004
  5. Lévy-Leblond, J.M., Cultiver la science, Journal of Science Communication , JCOM 4 (2) June 2005
  6. Lewenstein, B.V., Models of public communication of science and technology, June 2003
  7. Parliamentary Office of Science and Technology (POST) , Open Channels, Public dialogue in science and technology, Report N°153, March 2001 http://www.parliament.uk/post/pr153.pdf
  8. European Federation of Biotechnology, Who should communicate with the public and how?, Report of a Task Group on Public Perceptions of Biotechnology, funded by the Research Directorate of the European Commission, 2004 http://www.efbpublic.org
  9. Sanit, N., Why we need more thought, JCOM 4 (2) June 2995
  10. Sturgis, P., & Allum, N., Science in society: re-evaluating the deficit model of public attitudes, Sage Publications (www.sagepublications.com), Public Undersstand.Sci.13 (2004)55-74




 

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