The Way to Sell a Fixer Upper
Selling a home is an easy job. Promoting a fixer-upper could be even harder. Buyers often need homes with contemporary kitchens, spacious master bedrooms and updated baths. In slow real estate markets, they could find these houses in any community that might interest them. The challenge is that fixer-uppers seldom have such conveniences. The trick to a successful sale is located in reaching the right audience for this sort of home. By working closely with a realtor, you can accomplish this job.
Call several real estate agents. Request these agents if they have experience selling fixer-upper houses which need significant work. Ask, too, the number of houses these agents sell in a given year and how long their typical home record remains on the market. Ultimately, ask. After getting the answers to these questions, choose the real estate agent with whom you feel most comfortable.
Establish the right price for your fixer-upper. Here is the essential step in promoting your house. If you buy your home too large, most purchasers will pass it up, especially if it requires extensive renovation job. To attract the most buyers, you will need to price your home reduced. Your broker will reveal to you what are known as comparables–earnings of neighborhood houses which are like yours. If you’re attempting to move a fixer-upper, cost your home lower than these comparables. Doing so will attract buyers hoping to trade in their handyman skills for a real estate bargain.
Write marketing copy which highlights the bargain price you’re asking for your home. Your broker can assist you with this. Be sure potential buyers who see your home ads know instantly that, since it is a fixer-upper, you’re offering your residence at a cost. Include headlines with your ads like”Great potential at buy price” or”Big savings for handy homeowners” Your ad copy must encourage the benefits of your own house –large savings–while minimizing the negatives–it requires work.
Expose your home to as broad a market as you can. This implies marketing your fixer-upper in neighborhood newspapers and magazines as well as putting it on as many real estate websites as you can find. Leave brochures advertising your own fixer-upper at local hardware stores or home-improvement stores. It’s more difficult to find the right buyer for a fixer-upper, and that means you’ve got to publicize your residence as widely as you can.